Meet NYC's latest addition to the pop scene DUVV. This 21-year-old songstress has been around for a hot minute focusing her talent on the experimental R&B front. DUVV is now dipping her toes deeper into the pop realm with her latest release "What Reason". This track is laced with pulsating synths that compliment the simplistic electro drums in the background. The production finds itself pushed towards the back just far enough that DUVV's vocals can shine bright in the front showcasing the true talent she holds. There's definitely something hot brewing here, and we are absolutely keeping our eyes on this NYC girl. Get a taste of this below.